Part-Time - Marketing & Advertising

The Opportunity:

This is a paid, part-time, hourly position (20-25 hours/week) sited in State College, PA. This is NOT a remote work opportunity.

The Part-time Social Media and Marketing position is expected to fully engage in routine, on-site work and collaboration with the team located at Innovation Park in State College. Easy access including free parking and Red Line Cata bus stop on site.

This part-time position is designed for professionals with a background in Communications, Journalism, Marketing, Advertising, Public Relations or other related fields.
This position requires regular, weekly, in-person interaction with the team located in our State College, PA office.
This part-time position is offered in a “start-up,” entrepreneurial setting that offers unique opportunities to integrate, expand, refine, and synthesize knowledge from diverse disciplines. It provides circumstances where successful candidates can apply higher-order thinking skills (critical thinking, interpretation, evaluation, complex problem solving, etc.) to “real world” work situations while acquiring and refining skills in marketing and personal accountability.

About Croptix:

Croptix (www.croptix.ag, d/b/a of Atoptix, Inc.) is a venture-backed, Ag-tech company headquartered in State College, PA. Croptix is revolutionizing farming with its intelligent Ag platform, leveraging sensor data and cutting-edge analytics to empower farmers with real-time insights for disease management and crop health optimization. Croptix provides services for early detection of disease and nutritional issues in crops, which leads to reduced spread of the disease and maintaining healthy, high-quality fruit production and profitability. With the platform's field-deployable sensors and advanced analytics, the service provides timely interventions, ensuring the health and success of the farmer's crops. By detecting both disease and nutritional issues early, Croptix helps farmers keep their crops thriving.

Croptix is looking to hire a creative storyteller and content writer who can meet deadlines while working in a fast paced, dynamic environment. If you are passionate about digital marketing, social media, technology, agriculture, or protecting our food crops, you may be a good fit.

The qualifications listed below give a high-level overview of the job duties and the job requirements. However, Croptix recognizes that even the strongest candidates for the job might not have all the skills on Day 1.

Job Duties and Responsibilities (included but are not limited to):

The main duties of the role will be building social media campaigns and preparing promotional materials and presentations for the Company. The Social Media and Marketing position will work with the Operations Manager and other members of the team to set the marketing strategy and execute tactics for Croptix.

Marketing efforts will be focused on several areas including:

Data Compilation & Assimilation: Staying current with e-commerce and industry news, cultural, demographic, economic, and other market factors that influence the business; collecting, distilling, and translating relevant data/information into meaningful content that encourages the target audience to buy our products or expands our commercial outreach efforts
Content Development: Developing content for each phase of the buying process in a variety of formats (e.g. videos, blog articles, newsletters, data sheets, advertisements, articles, press releases) across a wide variety of channels (e.g. company website, social media, industry publications, printed sales collateral, newsletters, trade shows, mobile applications, webinars, etc.)

Branding: Ensuring all content is on-brand, aligned with editorial direction and audience, consistent in style, quality, and tone, grammatically correct, and optimized for search and customer experience across all channels

Management & Promotions: Developing and managing an editorial calendar and content for publications aimed at increasing customer engagement; including collaboration with the leadership team and others to identify, develop and promote customer success stories, create product description content, website content, video scripts, technical documentation, and other materials
Other: Developing and fostering effective working relationships to facilitate communication, solve problems, and identify strategies to improve the customer experience, increase productivity and profitability, or make operational improvements, and performing other duties as assigned and providing other professional support services, as needed

Skills, Qualifications & Requirements:

This role requires a person with a wide variety of skills including strong writing skills, strong oral communication skills, basic HTML, Search Engine Optimization (SEO), website analytics tools (such as Google Analytics), and basic graphics / video creation.

The successful candidate must be creative and self-motivated and demonstrate the following attributes:

BA degree in Communications, Journalism, Marketing, Advertising, Public Relations, or other related field.
Effective, persuasive, and compelling communications skills.
Ability and willingness to give in-person and virtual presentations.
Knowledge of a variety of social media platforms including Instagram, Facebook, LinkedIn and Twitter.
High comfort level with technology, software and spreadsheets, all Microsoft office products, video, and graphics editing applications, online presentation tools, etc.
Ability and willingness to work 20-25 hours per week.

If hired, must adhere to all company policies and procedures, safety requirements, and other prescribed best practices/industry standards.

Disclaimer:

The company actively assists CPT/OPT-eligible students in achieving their career objectives. CPT/OPT eligible students from Penn State University are encouraged to apply for this part-time position.
For this position, the company does not sponsor applicants for work visas.
The Company reserves the right to alter, change, modify and/or terminate this job posting at any time without notice, or obligation. No recruiters, please; principal applicants only.
Croptix is proud to be an equal opportunity employer. Employment with our company is based solely on a person's merit and qualifications directly related to professional competence. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, pregnancy, or related condition (including breastfeeding), sexual orientation, national origin, genetics, disability, age, or veteran status, or any other or any other basis protected by law.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to alex@croptix.ag and let us know the nature of your request and your contact information.

To Apply:

If you are excited about the position and feel you could bring valuable experience to our team, we encourage you to apply! Please click the button below to complete the online application.

Please include samples of your work or portfolio along with your resume and cover letter.

APPLY HERE